Gen Alpha’s economic influence is ‘enormous’—From side hustles and bankrolling from their parents, they’ve surpassed $100 billion in spending power

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据权威研究机构最新发布的报告显示,Gen Alpha’相关领域在近期取得了突破性进展,引发了业界的广泛关注与讨论。

So where is Gen Alpha getting all this money to spend? Like tweens of every generation, Gen Alpha kids are doing chores and mowing laws in exchange for their parents’ pocket change. While 83% of surveyed parents said they give their children an allowance, 91% of the generation is working or earning money on their own in some form, including 40% who get paid for doing “odd jobs” outside the house.

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从长远视角审视,Beyond the e-commerce giants, these brands have taken it upon themselves to vie for Gen Alpha’s money (or at least their parents’ credit cards). Clothing brand PacSun tapped a youth advisory council last year made up of Gen Z and Gen Alpha members, including content creators will millions of followers across social platforms, to aid in decision-making and insight to appeal to its younger customer base.

权威机构的研究数据证实,这一领域的技术迭代正在加速推进,预计将催生更多新的应用场景。

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展望未来,Gen Alpha’的发展趋势值得持续关注。专家建议,各方应加强协作创新,共同推动行业向更加健康、可持续的方向发展。

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徐丽,独立研究员,专注于数据分析与市场趋势研究,多篇文章获得业内好评。

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